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How to Benefit from Directory Submission as an SEO Tool

You know how important SEO is when it comes to the ranking of your business on the results page displayed by search engines. The truth is, without search engine ranking, you are missing almost 80% of the traffic you could be getting if you had good rankings. You should not face this kind of circumstance. To avoid it, you have to learn a few things. For example, a good SEO expert will tell you that, without link building, your page will be at the bottom of a search result page no matter how much you optimize it.

To increase your chances of getting good search engine rankings, you must build links to your website. While there are many tools that you can use to achieve better ranking, directory submission is the fastest and most effective SEO tool that can help you get better search engine rankings. Many users have benefited from it with their websites shooting from the bottom of the rankings to the top. Consequently, they have experienced explosions in the number of traffic and profits.

Understanding Website Directories

Search engine optimization should be a long-term goal for you to help you increase your ranking on the search engines. It prolongs your presence online as well. Maximum SEO results are only realized if you focus on content optimization and link building. With that said, SEO is dived into two categories, On Page SEO and Off Page SEO. Directory submission falls under the Off Page Optimization whereby you submit your website details to another website that categorizes your content.

To put it differently, directory submission works like the yellow pages where you submit the following details.

• A title

• Keyword

• Website

• Email address

Directory submission helps in backing up your website, increasing back linking generation and improving your page ranking indirectly. You need to select the best directory to submit your details because many of them exist. Although directory submission is highly effective, you have to make numerous submissions to the directory before you can become successful. Remember, one or two submissions might not help you achieve the desired results.

Benefits of Using Directory Submission as an SEO Tool

• Search Engine Validation

Online visitors do not sieve through online directories in search of links, but search engines use the directories as the potent referral systems, which is why you should make use of the directories. Once you manually submit your details to the directories, they are scrutinized closely for any errors and then they are included in the directory after they are approved. Search engines view this level of scrutiny as a validation process.

• Quick Indexing by the Search Engines

Online crawlers worm their way through the internet in search of the latest links or the updated ones. However, they do not crawl randomly. Instead, they start with the web directories identifying all the links in the directory. Additionally, whenever a new search engine is launched, it starts with going through the directories looking for validated links. If you are already using directory submission, then you have an increased chance of being found by users not to mention being saved the time you would use when it comes to submitting your links to different search engines.

• The Freedom to Use the Anchor Text of Your Choice

When entering your directory details, you are allowed to enter a site title that is different from the URL. It can also be a keyword. You can take advantage of this to generate SEO anchor text that will help you increase your search engine ranking.

• Get One Way Links

Inbound links are highly regarded by search engines. When web directories include your links, they do not expect you to reciprocate in which case you get one-way inbound links.

• Directory Submissions are Free

Many web directories will allow you to submit your details free. However, some of them offer premium services, but their number is insignificantly small compared to those offering free submissions.

• They are Effective in Bringing You the Right Kind of Traffic

Web directories are organized such that users can find the right links under the right categories. Since a human editor scrutinizes directories before validation, there are high chances that the editor will correct wrongly categorized link.

Using directory submission as an SEO tool offers you numerous benefits that should prompt you into submitting your links to various web directories. You can either choose to do it yourself, but if you do not know how to do it or you do not have time, you can always use professional services, it is worth every penny.

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