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10 Steps To Improve Your Rankings on Google

Google’s search engine uses various methods when determining which pages appear on the first page of search results. Below are tips on how to rank in Google and how to go about it.

1. Optimize Your Website

The key to higher rankings on Google starts with search engine optimization, SEO. Optimizing your site through SEO increases its ranking in the search engine results. Implementing proper tags, meta tags and header tags will boost engagement and lead to impressive surges in website traffic. It is imperative that you focus on both On-page and Off-page aspects of SEO.

Remember content is king, so this is the way to go about website content- focus on generating unique, compelling and shareable content.

2. Keyword Phrase Optimization (Your Page Subject)

Keywords are the words that people are likely to key in while searching for a particular subject on Google. Optimizing keyword phrases improves your site ranking. Include keyword phrases and their variation in your content, preferably at the beginning (or in the first paragraph). However, do not overdo it; your content should still look natural. The point here is speaking from the perspective of an ordinary user searching for your topic on the web – the keyword phrase you would type when searching for your website. Stick to a single key subject on every page. Check Google trends regularly to find phrases that are gaining popularity then use them on your site.

3. Keyword Density

Google search engine checks keyword density when ranking search results. This means how often the keyword phrase occurs. You need to use natural phrasing; not repeating the same keyword phrase over and over again to trick the search engine – that doesn’t work. In some cases, such behavior puts your website at the risk of being banned. Make your opening paragraph strong, with complete details of what the page is about.

4. Name Your Web Pages

Give your pages a descriptive name with the attribute.The search results in Google are displayed as links using page titles, therefore, you should write it as you want it to appear . An untitled link is never enticing, very few people would click on it. Use the keyword phrase in your title, if appropriate. If your content is about SEO, then your title should have Search Engine Optimization in it, right?</p> <p>5. Pay Attention to site linking (Both internal and external)</p> <p>Hyperlinks are a major factor that Google search engine considers when ranking websites. The search engine looks at links to and from your site and the words used to determine your page content. Emphasize your keywords by using them in links within your website. Links coming to your website from other sites also determine your rank on Google. Improve your ranking by exchanging relevant text links with other websites. Ensure that all the links are helpful and come in naturally. </p> <p>6. Social Networking</p> <p>Social networking your websites is a good way of promoting a site. However, it is not clear how this affects your rank directly. Most traffic comes from common social networks such as LinkedIn, Facebook, Instagram, and Telegram. That said, make your website content social friendly. Add helpful images and give engaging titles to your content.</p> <p>7. Make Your Website Mobile Friendly</p> <p>Most people use mobile devices such as smartphones and tablets when searching for content. Making your website mobile friendly gives a better user experience, increases your potential audience, and your Google ranking – the main reason for implementing responsive web design. </p> <p>8. Good Website Design Practices.</p> <p>Google search engine uses an algorithm that ranks the strong, well-organized websites higher. Such websites become more popular, meaning Google will eventually rank them higher. Follow good website design practices alongside Search Engine Optimization. </p> <p>9. Make guest post on some relevant blogs</p> <p>Guest blogging comes with several benefits. Some include landing backlinks from authority sites, increased referral traffic, and most site visitors view you as an expert. Guest posts should have a great, appropriate title with a persuasive pitch. Ensure you follow up and respond to comments on your posts comprehensively and on time. Keep your target audience engaged, and Google will rank you higher. </p> <p>10. Promote your new blog</p> <p>Promoting blogs helps people notice its relevance, and at the very end, it improves traffic to your site. Before publishing your content, reach out some influential bloggers in your niche (you can use LinkedIn for this). Again, share your blog on social media, not forgetting to mention people you have referenced. 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